WhatsApp broadcasts reach people where they already read messages. They also come with rules. If many people block you or report your messages, Meta can lower your sending limits. These practices keep your number healthy and your campaigns useful.
1. Only message people who agreed
Get clear permission before you send marketing messages. Ask on your checkout page, on a form, or in a chat. Say what you will send and how often. Keep a record of when and how each person agreed.
2. Use the right template category
- Marketing for offers, launches and reminders to buy.
- Utility for order updates, delivery details and payment confirmations.
- Authentication for one-time passwords.
Pick the category that matches what the message does. Meta reviews templates and can change the category, which can change what you pay.
3. Write short, specific messages
- Say who you are in the first line.
- Give one clear reason for the message.
- Use the customer's name and one detail they care about.
- Add one button, such as a link or a quick reply.
4. Segment your list
A message to everyone is rarely the best message. Group contacts by what they bought, what they asked about or whether they engaged with your last campaign. Then retarget the people who engaged with a follow-up.
5. Mind the timing and frequency
- Send in the hours your customers are awake.
- Do not send the same offer many times.
- Space campaigns out. Fewer, better messages beat many.
6. Make it easy to stop
Give people a simple way to opt out. A customer who can leave quietly will not block or report you. Blocks and reports hurt your quality rating.
7. Measure and adjust
Track delivery, replies and orders for each campaign. Keep what works. Change the template or the segment when it does not. Whatsen's dashboard and reports show delivery rate and response time in one place.