Whatsen

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Guides on the WhatsApp API for businesses.

Guide

What is the WhatsApp Business API? A plain guide for Indian businesses

How the WhatsApp Business API works, how it differs from the WhatsApp Business app, and what you need to start.

3 min read
Ownership

Owning your WhatsApp API platform vs renting one

What changes when you own your WhatsApp API platform instead of renting it, and how to compare the real cost.

2 min read
Comparison

AiSensy, Interakt, Wati and DoubleTick vs owning your platform

A fair look at how monthly WhatsApp platforms charge, and how an owned platform differs.

2 min read
How-to

How to move your existing WhatsApp API number to a new platform

A step-by-step overview for moving your WhatsApp API number without losing your customers.

2 min read
Marketing

WhatsApp broadcast best practices that protect your number

Opt-in, templates, segments and timing: how to broadcast on WhatsApp without hurting your number.

2 min read
AI

WhatsApp AI agents for customer support: what they do and where to start

How AI agents answer customer questions on WhatsApp, and how to set them up with sensible limits.

2 min read

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